The Creativity Cookbook

In 2017, Luc de Brabandere, Martin Saive and Thomas Doutrepont, the three co-founders of Cartoonbase, had a eureka moment. They realised that there was an amazingly simple way for organisations to clarify and communicate on increasingly complex topics. It had existed for millennia, yet was largely underused: illustration. So they built a solution that would allow organisations large and small to leverage the power of illustrations and visual thinking: simplifying complex topics; ensuring inclusivity of messages; sharing a wide variety of emotions; producing content that can easily be adapted for different audiences, channels and usages; and much more. This solution is cartoonbase. Cartoonbase is an atypical place where illustrators, creative writers, graphic designers and video artists collaborate with business consultants, strategists, philosophers and even historians to create smart and educational visual aids for organisations all around the world. Today, more than 30 cartoonbasers in three different locations (Brussels, Lausanne and Paris) join forces to offer videos, branding services, infographics, social media campaigns, creative workshops and live drawing services to more than 200 clients.